MODL®
Modl is a modular furniture brand built around adaptability, simplicity, and modern form. We developed a full brand identity system, including the logo, visual language, and web design. The identity reflects the brand’s core philosophy, balancing clean geometry with a warm, human tone. The result is a flexible and recognizable system that mirrors the product itself: structured, functional, and effortlessly configurable.
Logo System
The Modl logo system was designed to be dynamic and flexible, reflecting the brand’s modular nature. We created multiple logo variations and lockups that can transition seamlessly between one another through motion. Each configuration feels distinct yet connected, allowing the brand to adapt across mediums and contexts while maintaining a consistent visual rhythm.
Motion Design
The motion design for Modl brings the brand’s modular, playful spirit to life. Using bright primary colors and smooth, rotational movement, each animation highlights adaptability of Modl’s system. The metaball shape becomes a central motif, rotating, connecting, and transforming to express the endless combinations of the furniture pieces.
Web Design
The Modl website was designed to showcase the product’s playful modularity through bold composition and color. The layout uses clean grids, oversized typography, and rich primary hues to echo the tactile simplicity of the furniture itself.
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Introducing the modl-1a, a revolutionary shelving system that transforms ordinary wooden boards into modern masterpieces of functional design. At the heart of this innovation is its unique metaball-shaped piece, engineered to seamlessly attach to the end of each board. With its smooth curves and contemporary aesthetic, the modl-1a elevates any living space, combining industrial chic with versatile, user-friendly modularity.
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